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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand image"
~type:"article"
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Brand image
Sales promotion
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Journal of promotion management : JPM
The international review of retail, distribution and consumer research
Journal of business research : JBR
3
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3
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3
Journal of retailing and consumer services
3
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International journal of business innovation and research : IJBIR
1
International journal of emerging markets
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International journal of hospitality management
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International journal of intelligent enterprise
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International journal of organizational analysis
1
International journal of sport management and marketing : IJSMM
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Inventi impact: retailing & consumer services
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of agricultural & food industrial organization
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Journal of business economics : JBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of food products marketing
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing letters : a journal of research in marketing
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Marketing-mix strategies - product strategy and promotion strategy
1
Psychology & marketing
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Service business
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Sport, Business and Management : an international journal ; SBM
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The IUP journal of marketing management : IJMM
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The Sage handbook of advertising
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The journal of applied business research
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The journal of consumer marketing
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The journal of personal selling & sales management : JPSSM
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Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
2
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
3
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
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