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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Retail trade"
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Search: subject_exact:"Verkaufsförderung"
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Retail trade
Sales promotion
53
Verkaufsförderung
53
Consumer behaviour
31
Konsumentenverhalten
31
Advertising effects
10
Werbewirkung
10
Brand management
8
Markenführung
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Einzelhandel
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Marketing management
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Marketingmanagement
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USA
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Pricing strategy
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sales promotion
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Brand
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Brand image
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Food retailing
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Bech-Larsen, Tino
1
Behe, Bridget K.
1
Boutrup Jensen, Briger
1
Das, Gopal
1
Huddleston, Patricia T.
1
Imrie, Brian Charles
1
Iranmanesh, Mohammad
1
Jayaraman, K.
1
Kucuk, S. Umit
1
Mayer, James Mark
1
Minahan, Stella
1
Pacheco, Barney G.
1
Peev, Plamen P.
1
Rahman, Aadil
1
Sage, Lynne
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Suhaiza Zailani
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Zhao, Jing
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Journal of promotion management : JPM
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
24
Journal of retailing
11
Journal of business research : JBR
10
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
International journal of production economics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
Marketing letters : a journal of research in marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of advertising research
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of revenue and pricing management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Retailing in the 21st century : current and future trends
2
Strategic corporate communication in the digital age
2
The journal of brand management : an international journal
2
The journal of personal selling & sales management : JPSSM
2
2007 Business & Economics Society International Conference ; Vol. 2
1
A reader in marketing communications
1
Advanced technologies management for retailing : frameworks and cases
1
Annals of operations research
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Business research quarterly : BRQ
1
Channel strategies and marketing mix in a connected world
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1
Consumers' multifaceted deal knowledge in a grocery retail setting
Boutrup Jensen, Briger
;
Bech-Larsen, Tino
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011703179
Saved in:
2
Consumer perceptions of precise vs. just-below prices in retail settings
Peev, Plamen P.
;
Mayer, James Mark
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 673-688
Persistent link: https://www.econbiz.de/10011799557
Saved in:
3
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
4
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
Saved in:
5
Retail shopping behaviour : understanding the role of regulatory focus theory
Das, Gopal
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10011407091
Saved in:
6
Displays signs and involvement : the visual path to purchase intention
Behe, Bridget K.
;
Zhao, Jing
;
Sage, Lynne
;
Huddleston, …
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 511-522
Persistent link: https://www.econbiz.de/10010222157
Saved in:
7
Push-based brand awareness : the role of product availability and in-store merchandising
Kucuk, S. Umit
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 201-213
Persistent link: https://www.econbiz.de/10009260854
Saved in:
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