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~isPartOf:"Journal of promotion management : JPM"
~subject:"1996-2006"
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1996-2006
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Advertising effects
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Journal of promotion management : JPM
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Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Dardis, Frank E.
;
Schmierbach, Mike
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 42-59
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