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~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Advertising
Marketingmanagement
Internet marketing
55
Online-Marketing
55
Consumer behaviour
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Advertising effects
22
Social Web
22
Social web
22
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Ahern, Lee
1
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Atli Geir Hallgrímsson
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Beerli-Palacio, Asunción
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Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
73
Journal of business research : JBR
63
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing communications
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
35
International journal of advertising : the quarterly review of marketing communications
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of advertising research
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of retailing and consumer services
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of marketing research : JMR
17
Journal of internet commerce
15
Journal of the Academy of Marketing Science
15
Psychology & marketing
14
European journal of marketing : EJM
13
Journal of current issues and research in advertising
13
Journal of marketing
13
Journal of strategic marketing
13
Young consumers : insight and ideas for responsible marketers
13
European journal of operational research : EJOR
12
Information systems research : ISR
12
Journal of marketing management : MM
12
Marketing intelligence & planning
12
Quantitative marketing and economics : QME
12
European research studies
11
International journal of technology marketing : IJTMkt
11
The journal of business & industrial marketing
11
Cogent business & management
10
Electronic commerce research
9
International journal of electronic commerce : IJEC
9
International journal of electronic marketing and retailing : IJEMR
9
Journal of marketing research
9
Marketing letters : a journal of research in marketing
9
Marketing science
9
The marketing review
9
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ECONIS (ZBW)
21
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1
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
2
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
3
The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
4
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
5
Consumer attitudes toward online advertising : the moderating role of personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
Saved in:
6
Information contents in Japanese OTC drug advertising from Elaboration Likelihood Model perspective : content analysis of TV commercials and OTC drug websites
Morimoto, Mariko
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011799283
Saved in:
7
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Saved in:
8
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
9
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
10
Consumers' responses to implicit and explicit gay-themed advertising in gay vs. mainstream media
Um, Nam-Nyun
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
Saved in:
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