Identity distancing and targeted advertisements : the black sheep effect
Tracy R. Harmon-Kizer (Rollins College, Winter Park, Florida, USA)
| Year of publication: |
January-June 2016
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|---|---|
| Authors: | Harmon-Kizer, Tracy R. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 3, p. 321-348
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| Subject: | advertising | identity | ingroup | outgroup | self-concept | Werbung | Advertising | Persönlichkeitspsychologie | Personality psychology | Werbewirkung | Advertising effects | Zielgruppe | Target group | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2016.1154916 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011532969