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~isPartOf:"Journal of promotion management : JPM"
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Search: ("Pflegeversicherung" OR "Getränkehandel" OR "Medienwirtschaft" OR "Warenhaus" OR "Griechenland") AND NOT isPartOf:Wirtschaftsdienst
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product placement
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Journal of promotion management : JPM
SpringerLink / Bücher
14
Journal of retailing and consumer services
12
Bank of Greece Working Paper
9
Journal of business research : JBR
9
Journal of media business studies
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
9
Working Paper / Bank of Greece
9
Applied economics letters
8
Die Finanzkrise aus internationaler und österreichischer Sicht : vom Rettungspaket für Griechenland zum permanenten Rettungsschirm für den Euro-Raum
8
International journal of business and economic sciences applied research : IJBESAR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Economic bulletin
7
International journal of retail & distribution management
7
Journal of marketing management : MM
7
CESifo working papers
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Discussion papers / CEPR
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EuroMed journal of business
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of cultural economics
6
Journal of the Academy of Marketing Science
6
NBER working paper series
6
Psychology & marketing
6
Applied economics
5
Asia Pacific journal of marketing and logistics
5
Economic modelling
5
European journal of marketing : EJM
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of corporate finance and accounting : IJCFA ; an international publication of the Information Resources Management Association
5
International journal of economics and financial issues : IJEFI
5
International journal of sport management and marketing : IJSMM
5
Journal of banking & finance
5
Journal of food products marketing
5
Journal of historical research in marketing
5
Journal of international financial markets, institutions & money
5
Review of radical political economics
5
Springer eBook Collection / Economics and Finance
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Vierteljahrshefte zur Wirtschaftsforschung
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Working paper / National Bureau of Economic Research, Inc.
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Comparative economic research : Central and Eastern Europe
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1
Consumers' responses to implicit and explicit gay-themed advertising in gay vs. mainstream media
Um, Nam-Nyun
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
Saved in:
2
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
3
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
4
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
5
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
6
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
7
"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan
;
Lin, En-ying
;
Liu, Fang
;
Dai, Tingting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
Saved in:
8
Talking about films : word-of-mouth behavior and the network of success determinants of motion pictures
Roschk, Holger
;
Große, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10009787531
Saved in:
9
Brand placement in movies : the effect of film genre on viewer recognition
Park, Dong-jin
;
Berger, Bruce K.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 428-444
Persistent link: https://www.econbiz.de/10008825725
Saved in:
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