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~isPartOf:"Journal of promotion management : JPM"
~subject:"Markenführung"
~subject:"United States"
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Search: subject_exact:"Internet-Werbung"
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Markenführung
United States
Internet marketing
55
Online-Marketing
55
Consumer behaviour
29
Konsumentenverhalten
29
Advertising effects
22
Social Web
22
Social web
22
Werbewirkung
22
Advertising
17
Brand management
17
Werbung
17
Brand image
10
Markenimage
10
social media
8
Online retailing
6
Online-Handel
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Facebook
5
Marketing management
5
Marketingmanagement
5
Public relations
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Sales promotion
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Verkaufsförderung
5
Viral marketing
5
Virales Marketing
5
Website
5
Öffentlichkeitsarbeit
5
Brand
4
Credibility
4
Glaubwürdigkeit
4
Markenartikel
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South Korea
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Südkorea
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advertising
4
Beziehungsmarketing
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Fernsehwerbung
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McMillan, Sally J.
2
Park, Jae Hee
2
Ahern, Lee
1
Ahn, Euijin
1
Ahn, Jungsun
1
Arli, Denni
1
Attaran, Sharmin
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Baack, Daniel W.
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Baack, Donald
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Bellur, Saraswathi
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Bissell, Kimberly
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Dodoo, Naa Amponsah
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Ferguson, Douglas A.
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Fraustino, Julia
1
Gautam, Vikas
1
Greer, Clark F.
1
Han, Jiyoon
1
Hayes, Rebecca A.
1
Huang, Guanxiong
1
James, Jeffrey D.
1
Kim, Dong Hoo
1
Kim, Hyuksoo
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Kim, Yeojin
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King, Karen Whitehill
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Knoll, Johannes
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Lee, Doohwang
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McClung, Steven
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Notarantonio, Elaine M.
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Quigley, Charles J.
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1
Schramm, Holger
1
Sharma, Vikram
1
Shen, Bin
1
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Journal of promotion management : JPM
Journal of business research : JBR
87
International journal of internet marketing and advertising : IJIMA
63
The journal of product & brand management
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of retailing and consumer services
39
The journal of brand management : an international journal
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of advertising research
29
Journal of marketing communications
29
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
24
International journal of electronic marketing and retailing : IJEMR
22
Business horizons
19
Journal of internet commerce
18
Marketing intelligence & planning
18
Cogent business & management
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Tourism management : research, policies, practice
15
Psychology & marketing
14
European journal of marketing : EJM
13
Journal of marketing management : MM
13
SpringerLink / Bücher
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of hospitality management
11
Journal of fashion marketing and management
11
Journal of marketing
11
Asia Pacific journal of marketing and logistics
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of sports marketing & sponsorship
9
Journal of global marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Young consumers : insight and ideas for responsible marketers
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
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ECONIS (ZBW)
20
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1
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
2
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
3
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
4
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
5
Cultural differences in online community motivations : exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 633-653
Persistent link: https://www.econbiz.de/10011799550
Saved in:
6
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
7
Promoting giving campaigns in university websites : a cross-cultural comparison between the United States and South Korea
Kim, Yeojin
;
Kim, Hyuksoo
;
Lee, Doohwang
;
Ahn, Jungsun
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10011522069
Saved in:
8
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
9
Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger
;
Knoll, Johannes
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
Saved in:
10
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
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