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~isPartOf:"Journal of promotion management : JPM"
~subject:"Marketing management"
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Marketing management
Public relations
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6
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public relations
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Li, You
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Journal of promotion management : JPM
SpringerLink / Bücher
16
Corporate communications : an international journal
12
Journal of communication management : an international journal
10
Journal of marketing communications
9
Springer Reference Wirtschaft
9
European journal of marketing : EJM
8
Journal of business research : JBR
8
A master class in brand planning : the timeless works of Stephen King
5
Europäische Hochschulschriften / 5
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Springer eBook Collection
4
Business horizons
3
Journal of marketing management : MM
3
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3
Springer eBook Collection / Springer Reference DE
3
The marketing review
3
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
DUV / Wirtschaftswissenschaft
2
Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
2
Die Ökonomie des Sports in den Medien
2
Exploring public relations
2
Gabler-Edition Wissenschaft
2
IIMB management review
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing : ZFP ; journal of research and management
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PR in practice series
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Palgrave Studies of Marketing in Emerging Economies
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Quintessenz-Reihe
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Springer eBook Collection / Business and Economics
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Strategic corporate communication in the digital age
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A.E. Res.
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1
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
2
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
3
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
4
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
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