//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~subject:"Product Placement"
~subject:"limited capacity model (LCM)"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Computerspiel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Product Placement
limited capacity model (LCM)
Computerspiel
5
Video game
5
Advertising effects
4
Werbewirkung
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Product placement
3
Advertising
2
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Werbung
2
brand placement
2
in-game advertising
2
1996-2006
1
Business ethics
1
Internet marketing
1
LC4MP
1
Online-Marketing
1
Sales promotion
1
Sport
1
Sports
1
Structural equation model
1
Strukturgleichungsmodell
1
USA
1
United States
1
Unternehmensethik
1
Verkaufsförderung
1
Virtual Direct Experience (VDE)
1
affect transfer
1
brand attitude
1
brand attitudes
1
brand memory
1
brand recall
1
involvement
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Ahern, Lee
1
Bellur, Saraswathi
1
Dardis, Frank E.
1
Eastin, Matthew S.
1
Fraustino, Julia
1
Kim, Eunice
1
Kim, Min Soo
1
McClung, Steven
1
Schmierbach, Mike
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
5
Digital advertising : theory and research
3
Advertising in new formats and media : current research and implications for marketers
2
European journal of marketing : EJM
2
Innovatives Markenmanagement
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Indian business research
2
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Der Markt : international journal of marketing
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Management research review
1
Psychology & marketing
1
Research
1
Springer eBooks / Business and Economics
1
Virales Marketing
1
Working papers / Instituto Valenciano de Investigaciones Económicas
1
Young consumers : insight and ideas for responsible marketers
1
Ökonomie, Qualität und Management von Unterhaltungsmedien
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
2
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
3
Acceptability and ethics of product placement in sport video games
Kim, Min Soo
;
McClung, Steven
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10008825728
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->