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~isPartOf:"Journal of promotion management : JPM"
~subject:"Social Web"
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Social Web
Public relations
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7
Advertising
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Communication
6
Corporate Social Responsibility
6
Corporate social responsibility
6
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public relations
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Journal of promotion management : JPM
Corporate communications : an international journal
37
Journal of communication management : an international journal
25
Journal of business research : JBR
16
SpringerLink / Bücher
10
Corporate reputation review : an international journal
8
Business horizons
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Harvard business review : HBR
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
Journal of business ethics : JOBE
7
Springer eBook Collection
7
Strategic corporate communication in the digital age
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the review of marketing communications
6
Journal of marketing communications
6
PR-Praxis
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Tourism management : research, policies, practice
6
Ethical practice of social media in public relations
5
Journal of communication management
5
Journal of nonprofit & public sector marketing
5
Journal of promotion management : innovations in planning and applied research
5
Research
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
4
Essentials
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
New media and public relations
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Routledge new directions in public relations and communication research
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essentials
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Administrative Sciences : open access journal
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Central European business review : CEBR
3
Communicating corporate social responsibility : perspectives and practice
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Corporate social responsibility in the digital age
3
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
3
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ECONIS (ZBW)
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1
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
2
What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
Saved in:
3
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
4
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
5
The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.
;
Ghosh, Paromita
;
Griggs, Traci D.
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
Saved in:
6
Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
Saved in:
7
Social media : marketing public relations' new best friend
Papasolomou, Ioanna
;
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 319-328
Persistent link: https://www.econbiz.de/10009621073
Saved in:
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