//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand management"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Marketing
Beziehungsmarketing
300
Relationship marketing
300
Kundenmanagement
141
Deutschland
100
Germany
100
Consumer behaviour
74
Konsumentenverhalten
74
Markenführung
51
Theorie
48
Theory
48
Kundenbindung
45
Kundenorientierung
41
Beziehungsmanagement
39
Social Web
31
Social web
31
Kundenzufriedenheit
29
Customer satisfaction
28
Online-Marketing
28
Unternehmen
27
Kundenintegration
26
Customer integration
25
Internet marketing
25
Brand image
24
Markenimage
24
Marketing management
23
Marketingmanagement
23
Kundenwert
22
Lieferantenmanagement
20
Supplier relationship management
20
Brand
19
Markenartikel
19
Customer value
17
Electronic Commerce
17
Markenpolitik
17
Customer service
16
Erfolgsfaktor
16
Kundenservice
16
Strategisches Management
15
more ...
less ...
Online availability
All
Undetermined
72
Type of publication
All
Book / Working Paper
48
Article
24
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Hochschulschrift
10
Aufsatzsammlung
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
German
38
English
34
Author
All
Loureiro, Sandra Maria Correia
6
Fink, Klaus-J.
4
Sarmento, Eduardo Moraes
3
Bilro, Ricardo Godinho
2
Rita, Paulo
2
Theobald, Elke
2
Albers, Sönke
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Arndt, Oliver
1
Arnhold, Ulrike
1
Bahtiar Mohamad
1
Belz, Christian
1
Bjerre, Mogens
1
Breusch, Alexander
1
Büttner, Miriam
1
Carmo, Inês Santos do
1
Cho, Su Yeon
1
Chopra, Anjali
1
Christino, Juliana Maria Magalhães
1
Danheiser, Stacey
1
Deichsel, Alexander
1
Dias, Álvaro Lopes
1
Diehl, Saskia
1
Durif, Fabien
1
Elias, Carola Anna
1
Errichiello, Oliver
1
Feddersen, Christian
1
Fonseca, Luiz Henrique
1
Fröhling, Renée
1
Fuchs, Gerhard
1
Gerth, Norbert
1
Gironda, John T.
1
Gizycki, Vittoria von
1
Goldring, Deborah
1
Gong, Baiyun
1
Grappe, Cindy G.
1
Große-Bölting, Kristin
1
Guerreiro, João Pedro Silva Martins
1
Guèvremont, Amélie
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
Journal of business research : JBR
141
Journal of retailing and consumer services
104
The journal of product & brand management
100
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
33
Cogent business & management
31
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
International journal of internet marketing and advertising : IJIMA
27
Psychology & marketing
27
European journal of marketing : EJM
26
Journal of strategic marketing
24
International journal of contemporary hospitality management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
The journal of business & industrial marketing
20
Gabler Edition Wissenschaft
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Journal of travel and tourism marketing
17
Journal of marketing
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
The journal of services marketing
15
Business horizons
14
Springer eBook Collection
14
Journal of marketing analytics : JMA
13
Journal of marketing communications
13
Journal of marketing management : MM
13
Springer eBook Collection / Business and Economics
13
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of consumer marketing
12
The service industries journal
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
more ...
less ...
Source
All
ECONIS (ZBW)
72
Showing
1
-
10
of
72
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
3
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
4
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
5
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
6
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
7
Does reward gamification drive brand relationship quality? : an experimental approach
Shankar, Amit
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
Saved in:
8
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
9
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
10
The effect of brand engagement and brand love upon overall brand equity and purchase intention : a moderated-mediated model
Verma, Pranay
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->