//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Banerjee, Neelotpaul"
~person:"Bang Nguyen Viet"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
3
Markenführung
3
Advertising
2
Advertising effects
2
Brand image
2
Consumer behaviour
2
Green marketing
2
Konsumentenverhalten
2
Markenimage
2
Werbewirkung
2
Werbung
2
green marketing
2
Öko-Marketing
2
Celebrity endorsement
1
Celebrity worship
1
Celebrity-Werbung
1
Eco-label
1
Eco-labels
1
Emerging economies
1
Environmental consciousness
1
India
1
Indien
1
Marketing management
1
Marketingmanagement
1
Schwellenländer
1
Structural equation model
1
Strukturgleichungsmodell
1
Sustainable product
1
Umweltbewusstsein
1
Umweltzeichen
1
Viet Nam
1
Vietnam
1
brand equity
1
emerging market
1
green advertising
1
green brand equity
1
green marketing functions
1
green promotion
1
marketing
1
structure equation modeling
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Banerjee, Neelotpaul
Bang Nguyen Viet
Loureiro, Sandra Maria Correia
8
Sarmento, Eduardo Moraes
3
Yang, Jing
3
Bilro, Ricardo Godinho
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbas, Syed Mudasser
1
Abratt, Russell
1
Aburumman, Asad
1
Al Qeed, Marzouq Ayed
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amjad, Fiza
1
Anghelcev, George
1
Ardekani, Saeid Saeida
1
Aslam, Madiha
1
Azevedo, António
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Bansal, Amrita
1
Basaran Borsai, Anne Marie
1
Bhalla, Saubhagya
1
Biswal, Santosh Kumar
1
Boeck, Harold
1
Burroughs, Benjamin
1
Carmo, Inês Santos do
1
Castelló-Martínez, Araceli
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chopra, Anjali
1
Christino, Juliana Maria Magalhães
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Asia-Pacific journal of business administration
1
Business strategy and the environment
1
Global business review
1
IIMB management review
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
2
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
3
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->