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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Bang Nguyen Viet"
~subject:"Öko-Produkt"
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A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
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