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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Carrete-Lucero, Lorena de la Paz"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Carrete-Lucero, Lorena de la Paz
Yang, Jing
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Journal of promotion management : innovations in planning and applied research
International journal of electronic marketing and retailing : IJEMR
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
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ECONIS (ZBW)
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Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
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