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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand image"
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Search: subject_exact:"Kundennähe"
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Brand image
Beziehungsmarketing
44
Relationship marketing
44
Consumer behaviour
32
Konsumentenverhalten
32
Brand management
25
Markenführung
25
Social Web
17
Social web
17
Internet marketing
16
Online-Marketing
16
Markenimage
14
Brand
13
Markenartikel
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Customer satisfaction
9
Kundenzufriedenheit
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social media
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Brand loyalty
6
Customer integration
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Kundenintegration
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Markentreue
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Corporate Social Responsibility
5
Corporate social responsibility
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loyalty
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Advertising effects
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Dienstleistungsqualität
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Emotion
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Service quality
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Viral marketing
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Virales Marketing
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Werbewirkung
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Celebrity endorsement
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Celebrity-Werbung
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Confidence
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E-commerce
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Electronic Commerce
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Sales promotion
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Verkaufsförderung
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Vertrauen
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brand loyalty
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Loureiro, Sandra Maria Correia
2
Bahtiar Mohamad
1
Bilro, Ricardo Godinho
1
Cho, Su Yeon
1
Chopra, Anjali
1
Durif, Fabien
1
Grappe, Cindy G.
1
Guèvremont, Amélie
1
Jacob, Isaac
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Jamshidi, Dariyoush
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Joseph, Joshy
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Khanna, Monica
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Kim, Mikyoung
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Kiran, Faiqa
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Lee, Jin Kyun
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Lee, Ki-young
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Lodhi, Suleman Aziz
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López, Belén
1
Mathew, Shawn
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Matikiti-Manyevere, Rosemary
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Monfort, Abel
1
Mpinganjira, Mercy
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Pinto, Luisa
1
Ridwan Adetunji Raji
1
Rita, Paulo
1
Roberts-Lombard, Mornay
1
Rosado-Pinto, Filipa
1
Rousta, Alireza
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Sabbir, Rizwan
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Sabrina Mohd Rashid
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Sarmento, Eduardo Moraes
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Sebastián-Morillas, Ana
1
Shankar, Amit
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Sivakumaran, Bharadhwaj
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Sobhi Mohd Ishak
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Verma, Pranay
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Zubair, Ahsan
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
100
The journal of product & brand management
78
Journal of retailing and consumer services
68
The journal of brand management : an international journal
65
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
7
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ECONIS (ZBW)
14
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1
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
3
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
4
Does reward gamification drive brand relationship quality? : an experimental approach
Shankar, Amit
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
Saved in:
5
The effect of brand engagement and brand love upon overall brand equity and purchase intention : a moderated-mediated model
Verma, Pranay
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
Saved in:
6
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
7
Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Matikiti-Manyevere, Rosemary
;
Roberts-Lombard, Mornay
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
Saved in:
8
Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
Saved in:
9
Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
Saved in:
10
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
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