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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand management"
~subject:"Umweltpolitik"
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green brand equity
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Tuan Nguyen Anh
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
6
Business strategy and the environment
5
Cogent business & management
3
Journal of strategic marketing
3
Asia-Pacific journal of business administration
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of contemporary hospitality management
2
International journal of economic perspectives : IJEP
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Journal of Islamic marketing
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Journal of consumer marketing
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Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
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Journal of hospitality marketing & management
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Journal of international consumer marketing
2
Journal of marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Betriebswirtschaftliche Diskussionsbeiträge
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CESifo working papers
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CREA discussion paper
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CUEN ecologia
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Continuing to broaden the marketing concept : making the world a better place
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Corporate social responsibility and environmental management
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DLSU business & economics review
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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EconPol working paper series
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Enhancing knowledge development in marketing ; Vol. 21
1
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
1
European journal of innovation management
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Georgia Agricultural Experiment Stations, University of Georgia College of Agriculture, Bulletin
1
Global business and finance review
1
Global business review
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Green consumerism : perspectives, sustainability, and behavior
1
IIMS journal of management science
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International Journal of Energy Economics and Policy : IJEEP
1
International journal of advertising : the review of marketing communications
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International journal of business competition and growth : IJBCG
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A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
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Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
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