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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Customer integration"
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Customer integration
Social Web
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Social web
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Internet marketing
52
Online-Marketing
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47
Brand management
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social media
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Cho, Su Yeon
1
Elsharnouby, Tamer H.
1
Lopes, João
1
Loureiro, Sandra Maria Correia
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Sharief, Omar
1
Sinha, Mudita
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
46
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of engineering and technology management : JET-M
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Business horizons
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Electronic markets : the international journal on networked business
4
Information systems research : ISR
4
International journal of hospitality management
4
International journal of innovation and technology management
4
International journal of innovation management
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ECONIS (ZBW)
5
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1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
3
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
4
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
5
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
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