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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
83
Brand management
75
Markenführung
75
Brand image
50
Markenimage
50
Beziehungsmarketing
45
Relationship marketing
45
Social Web
42
Social web
42
Internet marketing
41
Online-Marketing
41
Advertising effects
30
Werbewirkung
30
Brand
26
Markenartikel
26
Advertising
19
Werbung
19
social media
18
Marketing management
15
Marketingmanagement
15
Corporate Social Responsibility
13
Corporate social responsibility
13
Emotion
12
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
10
Virales Marketing
10
Celebrity endorsement
9
Celebrity-Werbung
9
Sales promotion
9
Verkaufsförderung
9
Customer integration
8
Kundenintegration
8
Brand loyalty
7
Credibility
7
Glaubwürdigkeit
7
Markentreue
7
purchase intention
7
Marketing
6
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82
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83
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83
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English
83
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Loureiro, Sandra Maria Correia
5
Yang, Jing
3
Bang Nguyen Viet
2
Bilro, Ricardo Godinho
2
Durif, Fabien
2
Guerreiro, João Pedro Silva Martins
2
Ababneh, Bashar
1
Abu Bakar bin Abdul Hamid
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amjad, Fiza
1
Anghelcev, George
1
Ardekani, Saeid Saeida
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aslam, Madiha
1
Azevedo, António
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Banerjee, Neelotpaul
1
Basaran Borsai, Anne Marie
1
Bhalla, Saubhagya
1
Bhatnagar, Shakti Bodh
1
Bifkovics, Bettina
1
Biswal, Santosh Kumar
1
Boeck, Harold
1
Bui Thanh Khoa
1
Burroughs, Benjamin
1
Carmo, Inês Santos do
1
Carrete-Lucero, Lorena de la Paz
1
Castelló-Martínez, Araceli
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Cheong, Hyuk Jun
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chopra, Anjali
1
Christino, Juliana Maria Magalhães
1
Costa, Ana Sofia
1
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Published in...
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
857
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
305
The journal of brand management : an international journal
299
Psychology & marketing
197
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
Journal of the Academy of Marketing Science
152
European journal of marketing : EJM
149
Journal of travel and tourism marketing
143
Journal of marketing communications
140
Marketing intelligence & planning
138
Journal of marketing
135
International journal of consumer studies
131
SpringerLink / Bücher
127
Journal of strategic marketing
125
Journal of hospitality marketing & management
123
Journal of retailing
123
Cogent business & management
121
International journal of contemporary hospitality management
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
Journal of marketing management : MM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of retail & distribution management
103
The international review of retail, distribution and consumer research
103
Tourism management : research, policies, practice
99
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
94
The service industries journal
93
Journal of international consumer marketing
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of global marketing
79
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ECONIS (ZBW)
83
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11
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
12
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
13
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
14
Marketing of happiness : the role of customer loyalty on happiness
Pipoli de Azambuja, Gina María
;
Rodríguez Peña, Gustavo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 228-258
Persistent link: https://www.econbiz.de/10013483034
Saved in:
15
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
16
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
17
Does reward gamification drive brand relationship quality? : an experimental approach
Shankar, Amit
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
Saved in:
18
Why are some customers more loyal than others? : the impact of positive psychological capital on loyalty, satisfaction, and trust
Bhatnagar, Shakti Bodh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 584-624
Persistent link: https://www.econbiz.de/10013277288
Saved in:
19
Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
Saved in:
20
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
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