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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Search: subject_exact:"Direct mail"
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Direct marketing
15
Direktmarketing
15
Arzneimittel
5
Pharmaceuticals
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Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
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3
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USA
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direct-to-consumer advertising
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Game theory
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Gesundheitsmarketing
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Aufsatz in Zeitschrift
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Sullivan, Helen W.
2
Aikin, Kathryn J.
1
Betts, Kevin R.
1
Boudewyns, Vanessa
1
Campbell, Randall C.
1
Capella, Michael L.
1
Chater, Nick
1
Dahlhoff, Hans-Dieter
1
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1
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Ha, Young
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Hoy, Mariea Grubbs
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Im, Hyunjoo
1
Klabjan, Diego
1
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1
Mann, Andreas
1
Marshall, Sandra
1
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1
Otto, Philipp E.
1
O’Donoghue, Amie
1
O’Donoghue, Amie C.
1
Park, Jin Seong
1
Pei, Jinxiang
1
Pei, Zhi
1
Pranke, Reinhard
1
Rotermund, Hans-Joachim
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Simon, Françoise
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Stott, Henry
1
Taylor, Charles Raymond
1
Värlander, Sara
1
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1
Yan, Ruiliang
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of retailing and consumer services
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
15
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1
Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study
Sullivan, Helen W.
;
Boudewyns, Vanessa
;
O’Donoghue, Amie
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10011770894
Saved in:
2
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
3
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
4
Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012
Hoy, Mariea Grubbs
;
Park, Jin Seong
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10010439144
Saved in:
5
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
6
In-store one-to-one marketing
Klabjan, Diego
;
Pei, Jinxiang
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 64-73
Persistent link: https://www.econbiz.de/10008839774
Saved in:
7
Direct-to-consumer advertising : exposure, behavior, and policy implications
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George D.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10009234732
Saved in:
8
Retail services and firm profit in a dual-channel
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 306-314
Persistent link: https://www.econbiz.de/10003864561
Saved in:
9
From spending to understanding : analyzing customers by their spending behavior
Otto, Philipp E.
;
Davies, Greg B.
;
Chater, Nick
;
Stott, …
- In:
Journal of retailing and consumer services
16
(
2009
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10003803118
Saved in:
10
Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Capella, Michael L.
;
Taylor, Charles Raymond
;
Campbell, …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10003923111
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