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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"Working papers / TSE : WP"
~source:"econis"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising regulation
22
Werbebeschränkung
22
USA
12
United States
12
Advertising
10
Werbung
10
Consumer behaviour
5
Consumer protection
5
Verbraucherschutz
5
Advertising effects
3
Food
3
Lebensmittel
3
Preismanagement
3
Pricing strategy
3
Regulation
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Regulierung
3
Werbewirkung
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advertising
3
Aufsichtsbehörde
2
Children
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Competition policy
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Eating habit
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Ernährungsindustrie
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Ernährungsverhalten
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Fernsehwerbung
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Food industry
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Gesundheitsrisiko
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Health risk
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Kinder
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Oligopol
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Oligopoly
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Regulatory agency
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Tabakindustrie
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Television advertising
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Theorie
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Andrews, J. Craig
1
Burton, Scot
1
Dubois, Pierre
1
Griffith, Rachel
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Huang, Rui
1
Kees, Jeremy
1
O'Connell, Martin
1
Petty, Ross D.
1
Rhodes, Andrew
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Tangari, Andrea Heintz
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Working papers / TSE : WP
Journal of marketing communications
5
Journal of business ethics : JOBE
4
Discussion paper / Centre for Economic Policy Research
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
American journal of agricultural economics
1
Berliner wirtschaftsrechtliche Schriften
1
Cornell studies in political economy
1
Discussion paper series / IZA
1
Gabler-Edition Wissenschaft / Ökonomische Analyse des Rechts
1
Health marketing quarterly
1
IZA Discussion Paper
1
International journal of business and emerging markets : IJBEM
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research
1
International studies of management and organization
1
Inventi impact: retailing & consumer services
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of retailing and consumer services
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Latin American business review
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Legends in consumer behavior
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Marketing letters : a journal of research in marketing
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Marketing science
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Middle East journal of management : MEJM
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NBER Working Paper
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NBER working paper series
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ECONIS (ZBW)
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1
The effects of banning advertising in junk food markets
Dubois, Pierre
;
Griffith, Rachel
;
O'Connell, Martin
-
2016
Persistent link: https://www.econbiz.de/10012216650
Saved in:
2
False Advertising
Rhodes, Andrew
;
Wilson, Christopher
-
2015
Persistent link: https://www.econbiz.de/10011412784
Saved in:
3
"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011293425
Saved in:
4
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
5
Can corrective ad statements based on US v. Philip Morris USA Inc. affect consumer beliefs about smoking?
Tangari, Andrea Heintz
;
Kees, Jeremy
;
Andrews, J. Craig
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10008759869
Saved in:
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