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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
SpringerLink / Bücher
388
Europäische Hochschulschriften / 5
138
Journal of business research : JBR
136
Springer eBook Collection
115
Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing : EJM
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Lehrbuch
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67
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66
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61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Journal of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
Marketing theory
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Arbeitspapier / Institut für Marketing, Universität Mannheim
49
Hamburger Schriften zur Marketingforschung
45
Journal of business-to-business marketing
43
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing : ZFP ; journal of research and management
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Journal of marketing research : JMR
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Research
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Journal of historical research in marketing
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essentials
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
34
UTB
33
Journal of Islamic marketing : JIMA
32
Harvard business review : HBR
31
Schriften zum Marketing
31
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1
The intersection of sustainability, marketing, and public policy : introduction to the special section on sustainability
Iyer, Easwar S.
;
Walker Reczek, Rebecca
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 246-254
Persistent link: https://www.econbiz.de/10011770895
Saved in:
2
A comprehensive typology of ethnic identities : implications for marketing and public policy
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011414127
Saved in:
3
The adaptability of marketing systems to interventions in developing countries : evidence from the pineapple system in Benin
Hounhouigan, Menouwesso H.
;
Ingenbleek, Paul T. M.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10010439139
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4
Broadening the paradigm of marketing as exchange : a public policy and marketing perspective
Hill, Ronald Paul
;
Martin, Kelly D.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10010373768
Saved in:
5
Toward marketplace diversity : a multimeasure, multidimensional study of the Journal of Public Policy & Marketing
DeBerry-Spence, Benét
;
Ekpo, Akon Elizabeth
;
Adelakun, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 6-15
Persistent link: https://www.econbiz.de/10009774998
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6
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
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7
Marketing amid the uncertainty of the social sector : do social entrepreneurs follow best marketing practices?
Newbert, Scott L.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10009565288
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8
Consuming direct-to-consumer genetic tests : the role of genetic literacy and knowledge
Pearson, Yvette E.
;
Liu-Thompkins, Yuping
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009565304
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9
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
10
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
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