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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Journal of strategic marketing"
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Relationship marketing
261
Beziehungsmarketing
260
Consumer behaviour
96
Konsumentenverhalten
96
Customer satisfaction
63
Kundenzufriedenheit
63
Dienstleistungsqualität
41
Lieferantenmanagement
41
Service quality
41
Supplier relationship management
41
Marketing management
35
Marketingmanagement
35
relationship marketing
35
Brand management
28
Markenführung
28
Confidence
27
Vertrauen
27
Social Web
26
Social web
26
Einzelhandel
21
Retail trade
21
Brand image
20
Customer value
20
Kundenwert
20
Markenimage
20
Customer integration
19
Kundenintegration
19
Betriebliche Wertschöpfung
18
Value creation
18
Internet marketing
15
Online-Marketing
15
Structural equation model
14
Strukturgleichungsmodell
14
satisfaction
14
trust
14
Brand
12
Markenartikel
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11
E-commerce
11
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261
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261
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3
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3
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English
262
Author
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Simkin, Lyndon
7
Fernandes, Teresa
5
Dibb, Sally
4
Gil Saura, Irene
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Harrigan, Paul
3
Japutra, Arnold
3
Quach, Sara
3
Thaichon, Paramaporn
3
Thaichon, Park
3
Abeza, Gashaw
2
Agariya, Arun Kumar
2
Ashill, Nicholas
2
Bang, Nguyen
2
Bebber, Suélen
2
Bejou, Azam
2
Bejou, David
2
Bove, Liliana L.
2
Canhoto, Ana Isabel Domingos
2
Chen, Tser-yieth
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Faßnacht, Martin
2
Finch, David J.
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Grewal, Dhruv
2
Gupta, Samir
2
Hair, Neil
2
Hajli, Nick
2
Harker, Michael
2
Hartley, Nicole
2
Hartline, Michael D.
2
Hong, Soonkwan
2
Jaber, Faten
2
Jebarajakirthy, Charles
2
Johns, Raechel
2
Lindsey-Mullikin, Joan
2
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Published in...
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of strategic marketing
Journal of business research : JBR
626
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
184
Journal of the Academy of Marketing Science
165
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
104
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
100
Marketing intelligence & planning
99
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
261
USB Cologne (EcoSocSci)
1
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262
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1
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Relationship
marketing
in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
4
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
5
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
6
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
Saved in:
7
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
8
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
9
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
10
Validating a multidimensional perspective of
relationship
marketing
on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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