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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Management Consulting"
~subject:"Verkaufspersonal"
~subject:"customer orientation"
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Management Consulting
Industrial marketing management : the international journal for industrial and high-tech firms
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The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance
Holloway, Betsy Bugg
;
Deitz, George D.
;
Hansen, John D.
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
4
,
pp. 223-242
Persistent link: https://www.econbiz.de/10010244789
Saved in:
2
Beyond sales force automation : attaining customer intimacy through enterprise-wide customer relationship management
Bernewitz, Torsten W.
-
2001
Persistent link: https://www.econbiz.de/10001698880
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