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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~subject:"Markenführung"
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Markenführung
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customer loyalty
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
SpringerLink / Bücher
9
Journal of retailing and consumer services
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Springer eBook Collection / Business and Economics
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Innovatives Markenmanagement
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International journal of hospitality management
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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The journal of product & brand management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Forschungsgruppe Konsum und Verhalten
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Gabler Research / Marken- und Produktmanagement
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International journal of contemporary hospitality management
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International journal of economic research
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Journal of international economic review
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Strong brands, strong relationships
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European journal of international management : EJIM
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European journal of marketing
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Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
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