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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~subject:"Relationship marketing"
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Relationship marketing
Kundenbindung
14
Beziehungsmarketing
5
Customer retention
5
Verbraucherzufriedenheit
4
Consumer behaviour
3
Customer satisfaction
3
Dienstleistung
3
Konsumentenverhalten
3
Kundenzufriedenheit
3
customer loyalty
3
Electronic Commerce
2
Markenimage
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customer retention
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Absatz
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Bank
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Beteiligtsein
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Bewertung
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Brand image
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Brand management
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Confidence
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Customer value
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Deutschland
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Dienstleistungsqualität
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Dienstleistungssektor
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Direct Banking
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Iran
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Bala, Renu
1
Bhatnagar, Shakti Bodh
1
Chahal, Hardeep
1
Datta, Biplab
1
Debnath, Rajarshi
1
Fallu, Jean-Mathieu
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Faryabi, Mohammad
1
Mishra, Jitendra Kumar
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Mukhopadhyay, Susmita
1
Ricard, Line
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Sadeghzadeh, Kousar
1
Syed, Asif Ali
1
Toufaily, Elissar
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Zakeri, Abdolnaser
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
SpringerLink / Bücher
42
Journal of retailing and consumer services
20
Springer eBook Collection / Business and Economics
16
Gabler Edition Wissenschaft
15
Journal of business research : JBR
12
Gabler Research
7
How to succeed in the digital age : strategies from 17 top managers
6
The service industries journal
6
Cogent business & management
5
Hamburger Schriften zur Marketingforschung
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
The journal of services marketing
5
Wirtschaftswissenschaft
5
Berichte aus der Betriebswirtschaft
4
Edward Elgar E-Book Archive
4
Gabler Edition Wissenschaft / Forum Marketing
4
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Basler Schriften zum Marketing
3
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
3
Gabler-Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing analytics : JMA
3
Journal of service theory and practice : JSTP
3
Journal of the Academy of Marketing Science
3
Reihe: Marketing : MAR
3
Reihe: Marketing und Medien
3
Research
3
Schriften zum innovativen Marketing
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
5
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1
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
2
Identifying customer loyalty supporting factors in the retail banking context : an empirical examination
Bhatnagar, Shakti Bodh
;
Syed, Asif Ali
;
Mishra, …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
3
,
pp. 197-225
Persistent link: https://www.econbiz.de/10011820595
Saved in:
3
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
Saved in:
4
Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi
;
Datta, Biplab
;
Mukhopadhyay, Susmita
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
Saved in:
5
The relationship continuity model and customer loyalty in the banking industry : a case study of the maskan bank of Iran
Faryabi, Mohammad
;
Sadeghzadeh, Kousar
;
Zakeri, Abdolnaser
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011289287
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