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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Bala, Renu"
~person:"Quach, Sara"
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Beziehungsmarketing
3
Consumer behaviour
3
Customer satisfaction
3
Konsumentenverhalten
3
Kundenzufriedenheit
3
Relationship marketing
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Marketing management
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Marketingmanagement
2
satisfaction
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Customer retention
1
Customer value
1
Dienstleistungsqualität
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Kundenbindung
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Kundenwert
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Mobile communications
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Mobilkommunikation
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Sales promotion
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Service quality
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Switching behaviour
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Verkaufsförderung
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Wechselverhalten
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affinity schemes
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brand awareness
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brand image
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brand personality
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brand value
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content marketing
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courtesy system
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customer feedback survey
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customer retention
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customer retention equity
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loyalty schemes
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marketing communication
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marketing communications
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mobile service providers
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sales promotion
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Bala, Renu
Quach, Sara
Gil Saura, Irene
4
Agariya, Arun Kumar
2
Bebber, Suélen
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Bejou, Azam
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Chen, Tser-yieth
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Faßnacht, Martin
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Grewal, Dhruv
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Hartline, Michael D.
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Nor Asiah Omar
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Thaichon, Paramaporn
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Zboja, James J.
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Zuraidah Zainol
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Abeza, Gashaw
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Abu, Mimi Liana
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Achen, Rebecca M.
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Ahsan, Kamrul
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Al-Weshah, Ghazi A.
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Transforming relationship marketing : strategies and business models in the digital age
3
Developing digital marketing : relationship perspectives
2
Journal of consumer behaviour
2
Services marketing quarterly
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
2
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
3
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
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