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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~subject:"Customer satisfaction"
~subject:"Kundenwert"
~subject:"customer retention"
~subject:"trust"
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of business research : JBR
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Perceived value, reputation, trust, and
switching
costs
as determinants of customer retention
Milan, Gabriel Sperandio
;
Eberle, Luciene
;
Bebber, Suélen
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Saved in:
2
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
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