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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Psychology & marketing"
~subject:"Relationship marketing"
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Relationship marketing
Emotion
92
Consumer behaviour
62
Konsumentenverhalten
62
Beziehungsmarketing
18
Customer satisfaction
14
Kundenzufriedenheit
14
Brand
12
Brand image
12
Markenartikel
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Markenimage
12
Advertising effects
10
Brand management
10
Markenführung
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Werbewirkung
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Cognition
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Personality psychology
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Persönlichkeitspsychologie
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Advertising
6
Beschwerdemanagement
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Complaint management
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Dienstleistungsqualität
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Internet marketing
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Kaufentscheidung
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Online-Marketing
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Purchase decision
6
Service quality
6
Viral marketing
6
Virales Marketing
6
Werbung
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Coping strategy
5
Coping-Strategie
5
Customer service
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Einzelhandel
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Kundenservice
5
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Ali, Ahsan
1
Anaza, Nwamaka A.
1
Arghashi, Vahideh
1
Augusto, Mário Gomes
1
Babin, Barry J.
1
Bahadur, Waseem
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Bajpai, Naval
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Bargoni, Augusto
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Bhatti, Zeeshan Ahmed
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Bozbay, Zehra
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Deependra Singh
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Dose, David
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Eisele, Anita
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Flacandji, Michaël
1
Giachino, Chiara
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Good, Megan C.
1
Gumparthi, Vivek Pani
1
Gutuleac, Rada
1
Huber, Frank
1
Johnson, Samuel
1
Karami, Azhdar
1
Kautish, Pradeep
1
Khan, Ali Nawaz
1
Khan, Muhammad Asif
1
Khare, Arpita
1
Kulshreshtha, Kushagra
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Lee, Heekyung
1
Lunardo, Renaud
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1
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1
Schaarschmidt, Mario
1
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1
Sharma, Rajesh
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Psychology & marketing
Journal of business research : JBR
45
Journal of retailing and consumer services
39
International journal of hospitality management
36
The journal of brand management : an international journal
19
The journal of services marketing
19
The journal of product & brand management
14
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Journal of service theory and practice : JSTP
9
Journal of travel and tourism marketing
9
Service business
9
The service industries journal
9
Tourism management : research, policies, practice
9
International journal of contemporary hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of hospitality marketing & management
8
Journal of service research : JSR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Journal of service theory and practice
6
Administrative Sciences : open access journal
5
Cogent business & management
5
International journal of business excellence : IJBEX
5
International journal of market research
5
Journal of customer behaviour
5
Journal of promotion management : innovations in planning and applied research
5
Journal of the Academy of Marketing Science
5
The international journal of bank marketing : IJBM
5
The journal of personal selling & sales management : JPSSM
5
European journal of marketing
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
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ECONIS (ZBW)
18
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
Customer engagement in idea contests : emotional and behavioral consequences of idea rejection
Schaarschmidt, Mario
;
Dose, David
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 888-909
Persistent link: https://www.econbiz.de/10014290868
Saved in:
3
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
4
Empathy and grit enhance customer oriented selling
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
3
,
pp. 220-243
Persistent link: https://www.econbiz.de/10015049876
Saved in:
5
Understanding consumer brand love, brand commitment, and brand loyalty
Wong, Amy
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 87-114
Persistent link: https://www.econbiz.de/10014290406
Saved in:
6
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
7
Consumer cynicism in service failures
Tran, Hai-Anh
;
Strizhakova, Yuliya
;
Usrey, Bryan
; …
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 346-359
Persistent link: https://www.econbiz.de/10012796107
Saved in:
8
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
9
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
10
Higher-order utilitarian and symbolic antecedents of brand love and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
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