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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
B-to-B-Marketing
7
Business-to-business marketing
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Lieferantenmanagement
7
Supplier relationship management
7
Beziehungsmarketing
6
Relationship marketing
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Customer satisfaction
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Kundenzufriedenheit
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Brand image
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Brand management
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Consumer behaviour
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Customer value
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Dienstleistungsqualität
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Markenimage
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Service quality
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Taiwan
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behavioral loyalty
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brand equity
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economic satisfaction
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non-economic satisfaction
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relationship marketing
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Almomani, Hamzeh Q.
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Amoako, George Kofi
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Mostert, Pierre
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Svensson, Göran
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Zietsman, Mariëtte Louise
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Industrial marketing management : the international journal for industrial and high-tech firms
129
The journal of business & industrial marketing
63
Journal of business-to-business marketing
29
Journal of business research : JBR
17
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Marketing intelligence & planning
6
Gabler Edition Wissenschaft
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of personal selling & sales management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
European journal of marketing : EJM
4
Europäische Hochschulschriften / 5
4
Journal of customer behaviour
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection
4
SpringerLink / Bücher
4
Technischer Vertrieb
4
Berichte aus der Betriebswirtschaft
3
Business-to-Business-Marketing
3
Handbook of business-to-business marketing
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Research
3
The journal of personal selling & sales management : JPSSM
3
Cogent business & management
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal for international business and entrepreneurship development
2
Journal of business market management : JBM
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Relationship quality as predictor of B2B customer loyalty in the pharmaceutical sector : evidence from Jordan
Almomani, Hamzeh Q.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012181021
Saved in:
3
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
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