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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Markenartikel
Beziehungsmarketing
52
Relationship marketing
52
Consumer behaviour
27
Konsumentenverhalten
27
Customer satisfaction
20
Kundenzufriedenheit
20
Dienstleistungsqualität
16
Service quality
16
Brand management
13
Markenführung
13
Lieferantenmanagement
12
Supplier relationship management
12
Brand image
11
Confidence
11
Markenimage
11
Vertrauen
11
relationship marketing
10
Brand
9
Emotion
7
Social Web
7
Social web
7
B-to-B-Marketing
6
Business-to-business marketing
6
trust
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Customer value
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Einzelhandel
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Kundenwert
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Online-Marketing
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Retail trade
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Marketing management
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Marketingmanagement
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brand loyalty
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Arghashi, Vahideh
1
Azadi, Mohammad
1
Babay, Hanene
1
Bahia, Kamilia
1
Bajpai, Naval
1
Bhatti, Zeeshan Ahmed
1
Bozbay, Zehra
1
Chen, Yuangao
1
Deependra Singh
1
Fazli-Salehi, Reza
1
Gumparthi, Vivek Pani
1
Jiang, Hui
1
Karami, Azhdar
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Kashif, Muhammad
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Khan, Muhammad Asif
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Kulshreshtha, Kushagra
1
Li, Gang
1
Mingione, Michela
1
Patra, Sabyasachi
1
Petrescu, Maria
1
Raza, Adnan
1
Torres, Ivonne M.
1
Wong, Amy
1
Yang, Shuiqing
1
Zhou, Shasha
1
Zulqarnain, Muhammad
1
Zúñiga, Miguel Ángel
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
The journal of product & brand management
68
Journal of business research : JBR
66
The journal of brand management : an international journal
61
Journal of retailing and consumer services
57
Marketing intelligence & planning
18
Psychology & marketing
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of strategic marketing
9
The journal of consumer marketing
9
European journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of service management
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Business horizons
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing letters : a journal of research in marketing
5
Pakistan journal of commerce and social sciences
5
The marketing review
5
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ECONIS (ZBW)
9
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1
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9
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9
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date (newest first)
date (oldest first)
1
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Chen, Yuangao
;
Yang, Shuiqing
;
Zhou, Shasha
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
2
Understanding consumer brand love, brand commitment, and brand loyalty
Wong, Amy
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 87-114
Persistent link: https://www.econbiz.de/10014290406
Saved in:
3
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
4
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
5
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
6
Higher-order utilitarian and symbolic antecedents of brand love and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
7
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
8
Brand power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
9
The phenomenon of brand love : a systematic literature review
Gumparthi, Vivek Pani
;
Patra, Sabyasachi
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 93-132
Persistent link: https://www.econbiz.de/10012258649
Saved in:
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