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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~subject:"Markenführung"
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Markenführung
B-to-B-Marketing
7
Business-to-business marketing
7
Lieferantenmanagement
7
Supplier relationship management
7
Beziehungsmarketing
6
Relationship marketing
6
Customer satisfaction
3
Kundenzufriedenheit
3
Brand image
2
Brand management
2
Consumer behaviour
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Customer value
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Dienstleistungsqualität
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Konsumentenverhalten
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Kundenwert
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Markenimage
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Service quality
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Taiwan
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behavioral loyalty
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brand equity
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economic satisfaction
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non-economic satisfaction
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relationship marketing
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Attitudinal loyalty
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B2B relations
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B2b
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Bank
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Bankgeschäft
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Banking services
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Betriebliche Wertschöpfung
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Business-to-business (B2B) relationships
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China
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Cooperation
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Customer integration
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Amoako, George Kofi
1
Berenguer Contrí, Gloria
1
Gil Saura, Irene
1
Ruiz-Molina, M. Eugenia
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Seric, Maja
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Industrial marketing management : the international journal for industrial and high-tech firms
63
The journal of business & industrial marketing
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
SpringerLink / Bücher
11
Journal of business research : JBR
10
Innovatives Markenmanagement
6
Journal of business-to-business marketing
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Aufbruch : Ingredient Branding schafft Werte
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Innovative Markenführung und -implementierung
2
Journal of marketing theory and practice
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
Research
2
Springer eBook Collection / Business and Economics
2
Strategie, Marketing und Informationsmanagement
2
The journal of brand management : an international journal
2
The marketing review
2
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Applied Marketing Science / Angewandte Marketingforschung
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Business-to-business brand management : theory, research and executive case study exercises
1
Business-to-business marketing management : strategies, cases and solutions
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
DUV / Wirtschaftswissenschaft
1
Economic research
1
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The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
2
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
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