//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Hill, Shawndra"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Advertising
2
Advertising effects
2
Brand
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Markenartikel
2
Online-Marketing
2
Werbewirkung
2
Brand management
1
Causality analysis
1
Experiment
1
Kausalanalyse
1
Markenführung
1
Search engine
1
Suchmaschine
1
TV advertising
1
advertising
1
brand competition
1
causal inference
1
cross-channel advertising
1
experiment
1
natural experiments
1
paid search
1
poaching
1
search advertising
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Hill, Shawndra
Sayedi, Amin
5
Jerath, Kinshuk
3
Chung, Doug J.
2
Johnson, Garrett A.
2
Lepkowska-White, Elzbieta
2
Lu, Shijie
2
Sahni, Navdeep S.
2
Schweidel, David A.
2
Shin, Woochoel
2
Amaldoss, Wilfred
1
Aral, Sinan
1
Baghaie, Marjan
1
Berman, Ron
1
Bhargava, Neha
1
Boateng, Henry
1
Brandt, Alan
1
Bright, Laura F.
1
Brown, Brian P.
1
Brynjolfsson, Erik
1
Cao, Xinyu
1
Ceylan, Aylin
1
Chakraborty, Archishman
1
Chan, Tat
1
Chapsky, Dan
1
Chen, Xinlei
1
Cheng, Zhang
1
Cherian, Mathew
1
Chintagunta, Pradeep K.
1
Choi, W. Jason
1
Clarke, Theresa B.
1
Desai, Preyas S.
1
Ding, Min
1
Du, Shaoyin
1
Dukes, Anthony
1
Esteves, Rosa-Branca
1
Fischer, Marc
1
Foutz, Natasha Zhang
1
Geylani, Tansev
1
Gopinath, Shyam
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Columbia Business School Research Paper
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->