//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Psychology & marketing"
~subject:"Social Web"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Internetplattform"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Virales Marketing
Social web
177
Consumer behaviour
99
Konsumentenverhalten
99
Internet marketing
83
Online-Marketing
83
Brand management
42
Markenführung
42
Viral marketing
38
Beziehungsmarketing
37
Relationship marketing
37
Social media marketing
28
Brand image
24
Markenimage
24
Advertising effects
21
Werbewirkung
21
Advertising
18
Online retailing
17
Online-Handel
17
Social network
17
Soziales Netzwerk
17
Werbung
17
E-commerce
15
Electronic Commerce
15
Marketing management
15
Marketingmanagement
15
Facebook
14
Virtual reality
14
Virtuelle Realität
14
Social networking sites
13
Brand
12
Internet
12
social media
12
Markenartikel
10
Personality psychology
10
Persönlichkeitspsychologie
10
Social relations
9
Soziale Beziehungen
9
Customer integration
8
more ...
less ...
Online availability
All
Undetermined
100
Free
19
Type of publication
All
Article
174
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
177
Aufsatz in Zeitschrift
177
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
177
Author
All
Peltier, James
5
Filieri, Raffaele
4
Sauer, Nicola E.
4
Flavián Blanco, Carlos
3
Goldsmith, Ronald E.
3
Hofacker, Charles F.
3
Ruyter, Ko de
3
Schibrowsky, John A.
3
Thomas, Veronica L.
3
Altobello, Suzanne A.
2
Anlamlier, Eda
2
Bhattarai, Ashok
2
Bright, Laura F.
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
Coker, Kesha K.
2
Dix, Steve
2
Dolen, Willemijn M. van
2
Farhang, Maryam
2
Gustafsson, Anders
2
Kim, Seeun
2
Krishen, Anjala S.
2
Liao, Junyun
2
Ma, Zecong
2
Mahr, Dominik
2
Milne, George R.
2
Nill, Alexander F.
2
Pagani, Margherita
2
Pitt, Leyland F.
2
Rowley, Jennifer
2
Schultz, Don E.
2
Soares, Ana Maria
2
Veloutsou, Cleopatra
2
Wiertz, Caroline
2
Wirtz, Jochen
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Adjei, Mavis T.
1
Agarwal, James
1
Ahn, Sun Joo
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Psychology & marketing
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
134
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
more ...
less ...
Source
All
ECONIS (ZBW)
177
Showing
1
-
10
of
177
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
2
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
3
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
6
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
7
Matching digital companions with customers : the role of perceived similarity
Gelbrich, Katja
;
Kerath, Alina
;
Chun, HaeEun Helen
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2291-2305
Persistent link: https://www.econbiz.de/10014432400
Saved in:
8
Social isolation and social anxiety as drivers of Generation Z's willingness to share personal information on social media
Lyngdoh, Teidorlang
;
El-Manstrly, Dahlia
;
Jeesha, Krishnan
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 5-26
Persistent link: https://www.econbiz.de/10013465205
Saved in:
9
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
10
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->