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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~person:"Bacile, Todd J."
~person:"Oggenfuss, Christoph W."
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Schriften zu Dialogmarketing 'revisited'
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ECONIS (ZBW)
2
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A services perspective for text message coupon customization
Bacile, Todd J.
;
Goldsmith, Ronald E.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
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2
Financial Services : das Yin und Yang des Dialogmarketings
Oggenfuss, Christoph W.
;
Studer, René
-
2008
Persistent link: https://www.econbiz.de/10003635029
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