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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~person:"Schnakenburg, Igor"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Schriften zu Dialogmarketing 'revisited'
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ECONIS (ZBW)
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Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
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2
Methods of variable pre-selection for net score modeling
Michel, René
;
Schnakenburg, Igor
;
Martens, Igor von
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10010222786
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