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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand"
~subject:"Online-Marketing"
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Brand
Online-Marketing
Markenführung
299
Brand management
298
Markenpolitik
243
Deutschland
95
Germany
93
Markenimage
83
Consumer behaviour
78
Konsumentenverhalten
78
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70
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46
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43
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Gutjahr, Gert
3
Martínez-López, Francisco J.
3
Baumgarth, Carsten
2
Esch, Franz-Rudolf
2
Gázquez-Abad, Juan Carlos
2
Kreutzer, Ralf T.
2
Peltier, James
2
Schultz, Don E.
2
Theobald, Elke
2
Aaker, David A.
1
Abbate, Sandro
1
Aguilar-Illescas, Rocio
1
Aljuhmani, Hasan Yousef
1
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1
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1
Andrews MacLelland, Melinda
1
Armbrecht, Wolfgang
1
Barger, Victor
1
Barger, Victor A.
1
Bayram, Pelin
1
Bentele, Günter
1
Bhatt, Anil
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
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1
Bruce, Annette
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1
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1
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1
Chopdar, Prasanta Kr
1
Clark, Melissa
1
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1
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1
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
SpringerLink / Bücher
Journal of business research : JBR
285
The journal of brand management : an international journal
250
The journal of product & brand management
218
Journal of retailing and consumer services
167
European journal of marketing : EJM
64
International journal of internet marketing and advertising : IJIMA
56
Psychology & marketing
54
Journal of marketing communications
52
Asia Pacific journal of marketing and logistics
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of promotion management : innovations in planning and applied research
45
Marketing intelligence & planning
45
International journal of advertising : the review of marketing communications
39
Journal of promotion management : JPM
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing
37
Business horizons
35
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of hospitality management
35
Journal of marketing management : MM
35
Cogent business & management
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of fashion marketing and management
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
International journal of consumer studies
31
Journal of strategic marketing
31
Journal of the Academy of Marketing Science
31
The journal of consumer marketing
30
Journal of international consumer marketing
29
Journal of global marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Brands and branding
26
The IUP journal of brand management : IJBRM
26
International marketing review
23
Journal of advertising research
23
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of international marketing
22
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ECONIS (ZBW)
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1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
Saved in:
4
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
5
Impacts of brand digitalization on brand market performance : the mediating role of brand competence and brand warmth
Li, Yao
;
Song, Xuge
;
Zhou, Mi
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10014313429
Saved in:
6
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
7
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
8
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
9
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
10
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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