//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer value"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Customer value
9
Kundenwert
9
Beziehungsmarketing
6
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Relationship marketing
6
Brand image
4
Markenimage
4
Marketing management
3
Marketingmanagement
3
Betriebliche Wertschöpfung
2
Brand
2
Customer integration
2
Fashion
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Mode
2
Social Web
2
Social web
2
Value creation
2
Artificial intelligence
1
Artificial intelligence service
1
Behavior intensity
1
Brand experience
1
Brand familiarity
1
Brand positioning
1
Brand strength
1
Business model
1
Business model innovation
1
CHAID
1
China
1
Content marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Barandas, Hortensia
1
Haase, Janina
1
Hennigs, Nadine
1
Labenz, Franziska
1
Mansour, Dina
1
Wiedmann, Klaus-Peter
1
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The journal of brand management : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business-to-business marketing
2
Journal of modelling in management
2
Journal of strategic marketing
2
MSI reports : working paper series
2
Business horizons
1
Challenges for the trade of Central and Southeast Europe
1
Creating and managing superior customer value
1
Economic issues
1
Essentials of Marketing
1
Foundations and trends in marketing : FTMKT
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer equity in marketing
1
ITESM Working Paper
1
International journal of business excellence
1
International journal of business performance management
1
International journal of public sector management
1
International journal of services and operations management
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of global operations and strategic sourcing
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Management decision : MD
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Schriftenreihe Wissenschaft und Praxis : Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The Commonwealth and international library
1
The journal of business strategy
1
The journal of personal selling & sales management : JPSSM
1
The worth of goods : valuation and pricing in the economy
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
Working paper / International University in Germany, School of Business Administration
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
Mansour, Dina
;
Barandas, Hortensia
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10011779162
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->