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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Search: subject_exact:"Interactive media"
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Beziehungsmarketing
Konsumentenverhalten
Interactive media
9
Interaktive Medien
9
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
Brand management
4
Consumer behaviour
4
Markenführung
4
Brand image
3
Interactivity
3
Markenimage
3
Relationship marketing
3
Brand
2
Computer-mediated environments
2
Data protection
2
Datenschutz
2
Emotion
2
Human-computer interaction
2
Information technology
2
Informationstechnik
2
Markenartikel
2
USA
2
United States
2
Advertising
1
Advertising effects
1
Artificial intelligence
1
Betriebliche Wertschöpfung
1
Brand loyalty
1
Business ethics
1
Cluster analysis
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Clusteranalyse
1
Communication
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Computer-mediated communication
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Consumer engagement
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Customer integration
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Customer satisfaction
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Customer value
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Article in journal
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6
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English
6
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Azar, Salim L.
1
Cabiddu, Francesca
1
Doh, Sun-Jae
1
Duijn, Meryl
1
Fennis, Bob Michaël
1
Fransen, Marieke
1
Frau, Moreno
1
Frigau, Luca
1
Kim, Eun-Ho
1
Machado, Joana César
1
Melancon, Joanna Phillips
1
Moes, Anne
1
Mola, Francesco
1
Noort, Guda van
1
Tomczyk, Przemysław
1
Vacas-de-Carvalho, Leonor
1
Verhagen, Tibert
1
Vliet, Harry van
1
Voorveld, Hilde A. M.
1
Yoo, Dongho
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The journal of brand management : an international journal
Journal of retailing and consumer services
8
International journal of advertising : the quarterly review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business research : JBR
3
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of service management
2
Technological forecasting & social change : an international journal
2
The journal of services marketing
2
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Health economics review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business & economics research
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of marketing
1
Journal of media business studies
1
Journal of promotion management : innovations in planning and applied research
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Nonprofit and voluntary sector quarterly
1
Revue d'économie politique
1
Revue française de gestion : hommes et techniques
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
6
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
3
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
4
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
5
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
6
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
Saved in:
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