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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Dieck, M. Claudia tom"
~source:"econis"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Augmented reality
1
Consumer behaviour
1
Consumer engagement
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Customer satisfaction
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Immersion
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Kundenzufriedenheit
1
Presence
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Virtual reality
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Virtuelle Realität
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Dieck, M. Claudia tom
Chattaraman, Veena
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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The effects of augmented reality shopping experiences : immersion, presence and satisfaction
Dieck, M. Claudia tom
;
Cranmer, Eleanor
;
Prim, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 940-958
Persistent link: https://www.econbiz.de/10014428269
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