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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Lopez, Alyssa"
~subject:"Konsumentenverhalten"
~subject:"Social media marketing"
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Konsumentenverhalten
Social media marketing
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Advertising effects
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Consumer behaviour
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Lopez, Alyssa
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
Lee, Seung Hwan Mark
;
Brandt, Alan
;
Groff, Yuni
;
Lopez, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10011699252
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