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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Yang, Kiseol"
~subject:"Marketingmanagement"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of Research in Interactive Marketing
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Journal of Research in Interactive Marketing: Volume 9, Issue 2
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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
Yang, Kiseol
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2015
Persistent link: https://www.econbiz.de/10011302396
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