//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Marketing management
Internet marketing
114
Online-Marketing
114
Social Web
75
Social web
75
Consumer behaviour
71
Konsumentenverhalten
71
Brand management
32
Markenführung
32
Social media marketing
31
Advertising effects
30
Werbewirkung
30
Beziehungsmarketing
28
Relationship marketing
28
Marketingmanagement
22
Viral marketing
21
Virales Marketing
21
Online retailing
20
Online-Handel
20
Werbung
17
Brand image
15
E-commerce
15
Electronic Commerce
15
Markenimage
15
Facebook
14
Internet
14
USA
12
United States
12
Social networking sites
11
Marketing
9
Social network
8
Soziales Netzwerk
8
Word-of-mouth marketing
8
Brand
7
Consumer behavior
7
Online consumer behavior
7
Social media advertising
7
Branding
6
Marketing communications
6
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
37
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Language
All
English
37
Author
All
Lepkowska-White, Elzbieta
2
Milne, George R.
2
Banerjee, Syagnik
1
Barger, Victor A.
1
Boateng, Henry
1
Brandt, Alan
1
Bright, Laura F.
1
Brown, Brian P.
1
Ceylan, Aylin
1
Clarke, Theresa B.
1
Cronin, John
1
Dixon, Andrea L.
1
Dąbrowski, Dariusz
1
Garrido-Morgado, Álvaro
1
González-Benito, Óscar
1
Groff, Yuni
1
Hao, Yaru
1
Hartemo, Mari
1
Hatzithomas, Leonidas
1
Hernandez, Monica D.
1
Hettche, Matt
1
Holliman, Geraint
1
Horky, Alisha Blakeney
1
Hu, Jing
1
Huang, Xiao
1
Huang, Yan
1
Hutchins, Amber L.
1
Jansen, Bernard J.
1
Kader, Mohammad Shahidul
1
Kaltcheva, Velitchka D.
1
Kim, Dae-Hee
1
Kim, Jihye
1
Kim, Min-Seong
1
Kim, Seeun
1
Labrecque, Lauren I.
1
Le, Hoang T. P. M.
1
Lee, Crystal T.
1
Lee, Seung Hwan Mark
1
Leger, Rosemary
1
Leonard, Hillary
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of advertising : the review of marketing communications
85
Journal of business research : JBR
67
International journal of internet marketing and advertising : IJIMA
60
Journal of marketing communications
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
36
International journal of advertising : the quarterly review of marketing communications
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of advertising research
28
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of retailing and consumer services
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of promotion management : JPM
21
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Journal of internet commerce
15
Journal of the Academy of Marketing Science
15
Psychology & marketing
15
Young consumers : insight and ideas for responsible marketers
15
European journal of operational research : EJOR
14
Handbook of research on effective advertising strategies in the social media age
14
European journal of marketing : EJM
13
Journal of current issues and research in advertising
13
Springer eBook Collection
13
European research studies
12
Information systems research : ISR
12
International journal of technology marketing : IJTMkt
12
Journal of marketing management : MM
12
Quantitative marketing and economics : QME
12
Marketing science
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
11
Cogent business & management
10
Electronic commerce research
10
International journal of electronic marketing and retailing : IJEMR
10
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
The effects of live comments and advertisements on social media engagement : application to short-form online video
Zhang, Xiaodan
;
Zhao, Zhanbo
;
Wang, Kui
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 485-505
Persistent link: https://www.econbiz.de/10015062524
Saved in:
3
Exploring the relationship between social media use and anti-luxury behavior : implications for interactive marketing strategies
Le, Hoang T. P. M.
;
Park, Jungkun
;
Nguyen, Trang Thi
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 549-569
Persistent link: https://www.econbiz.de/10015062570
Saved in:
4
Virtual influencers and corporate reputation : from marketing game to empirical analysis
Xin, Baogui
;
Hao, Yaru
;
Xie, Lei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 759-786
Persistent link: https://www.econbiz.de/10015062964
Saved in:
5
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
6
Not all sunshine and rainbows : exploring the dark side of AI in interactive marketing
Labrecque, Lauren I.
;
Peña, Priscilla Y.
;
Leonard, Hillary
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 970-999
Persistent link: https://www.econbiz.de/10015062990
Saved in:
7
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
8
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
9
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
10
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->