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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Online-Handel"
~subject:"Virales Marketing"
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Search: subject_exact:"Soziale Internetplattform"
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Advertising
Online-Handel
Virales Marketing
Social Web
96
Social web
96
Internet marketing
62
Online-Marketing
62
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
30
Markenführung
30
Social media marketing
28
Beziehungsmarketing
26
Relationship marketing
26
Viral marketing
22
Brand image
14
Facebook
14
Markenimage
14
Marketing management
14
Marketingmanagement
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Advertising effects
13
Online retailing
13
Social networking sites
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Werbewirkung
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E-commerce
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Electronic Commerce
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Soziales Netzwerk
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Internet
9
Werbung
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7
Social relations
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Soziale Beziehungen
7
Word-of-mouth marketing
7
Brand
6
Consumer behavior
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Marketing communications
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Social media
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Social media advertising
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Altobello, Suzanne A.
2
Coker, Kesha K.
2
Kim, Seeun
2
Ma, Zecong
2
Milne, George R.
2
Adjei, Mavis T.
1
Baek, Tae Hyun
1
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1
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1
Chen, Shuai
1
Chen, Yimiao
1
Chinelato, Flavia Braga
1
Cummins, Shannon
1
Dix, Steve
1
Esfidani, Mohammad Rahim
1
Fang, Cheng-hsi
1
Fang, Xing
1
Farhang, Maryam
1
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1
Gilbert, Juan E.
1
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1
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1
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1
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1
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1
Izogo, Ernest Emeka
1
Ji, Chunli
1
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Published in...
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
120
Journal of retailing and consumer services
88
International journal of internet marketing and advertising : IJIMA
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
International journal of advertising : the review of marketing communications
55
Information systems research : ISR
47
Journal of management information systems : JMIS
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of marketing communications
41
Technological forecasting & social change : an international journal
39
International journal of hospitality management
38
Electronic commerce research
35
International journal of electronic marketing and retailing : IJEMR
31
Tourism management : research, policies, practice
31
Journal of electronic commerce research : JECR
30
Journal of promotion management : innovations in planning and applied research
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of internet commerce
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of business information systems : IJBIS
26
Psychology & marketing
26
Journal of marketing
25
International journal of electronic commerce : IJEC
23
International journal of contemporary hospitality management
22
Journal of hospitality marketing & management
21
Journal of marketing management : MM
21
The journal of product & brand management
21
Journal of advertising research
20
Journal of travel and tourism marketing
17
Springer eBook Collection
17
Electronic markets : EM ; the international journal of electronic commerce and business media
16
International journal of consumer studies
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
16
Journal of the Academy of Marketing Science
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Electronic commerce research and applications
15
Business horizons
14
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ECONIS (ZBW)
39
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1
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
2
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
3
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
4
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
5
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
6
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
7
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
8
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
9
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
10
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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