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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Brand image"
~subject:"Customer experience"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmanagement"
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Brand image
Customer experience
Markenführung
Beziehungsmarketing
56
Relationship marketing
56
Consumer behaviour
36
Konsumentenverhalten
36
Internet marketing
27
Online-Marketing
27
Social Web
26
Social web
26
Brand management
16
E-commerce
12
Electronic Commerce
12
Online retailing
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Online-Handel
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Social media marketing
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Customer satisfaction
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Kundenzufriedenheit
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Markenimage
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Marketing management
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Marketingmanagement
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Customer integration
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Kundenintegration
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Dienstleistungsqualität
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Service quality
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Markenartikel
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Lieferantenmanagement
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Online consumer behaviour
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Sales force management
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Peltier, James
2
Schultz, Don E.
2
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Barger, Victor
1
Barger, Victor A.
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Bayram, Pelin
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Bickle, Marianne C.
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Bilro, Ricardo Godinho
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Bozkurt, Sıddık
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Elsharnouby, Mohamed H.
1
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1
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1
Garrett, Alex
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Gligor, David
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Gupta, Manali
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Jayawardhena, Chanaka
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Jiang, Lan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
175
Journal of retailing and consumer services
155
The journal of product & brand management
102
The journal of brand management : an international journal
89
International journal of hospitality management
58
Asia Pacific journal of marketing and logistics
36
The journal of services marketing
36
Industrial marketing management : the international journal for industrial and high-tech firms
34
Cogent business & management
30
Psychology & marketing
30
SpringerLink / Bücher
30
International journal of internet marketing and advertising : IJIMA
29
Journal of travel and tourism marketing
29
Marketing intelligence & planning
29
International journal of contemporary hospitality management
25
Journal of promotion management : innovations in planning and applied research
25
Journal of service management
25
Journal of hospitality marketing & management
24
European journal of marketing : EJM
23
Journal of strategic marketing
23
Journal of retailing
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Business horizons
18
Journal of marketing management : MM
18
Journal of the Academy of Marketing Science
18
International journal of retail and distribution management
16
Tourism management : research, policies, practice
16
Journal of fashion marketing and management
15
Journal of marketing
15
Journal of marketing communications
15
The journal of business & industrial marketing
14
European journal of marketing
13
Global business review
13
Journal of marketing analytics : JMA
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
The journal of consumer marketing
13
The service industries journal
13
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ECONIS (ZBW)
24
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1
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
Saved in:
2
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
3
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
Saved in:
4
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
5
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
8
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
9
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
10
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
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