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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Einzelhandel"
~subject:"Taiwan"
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Einzelhandel
Taiwan
Product information
5
Produktinformation
5
Consumer behaviour
3
Konsumentenverhalten
3
Viral marketing
3
Virales Marketing
3
Information behaviour
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Informationsverhalten
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Mobile Business
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Mobile business
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Online retailing
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Online-Handel
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United States
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Augmented reality
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Consumer behavior
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Consumer confusion
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Dienstleistungsqualität
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Digital retailing
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Kaufentscheidung
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Kundenbindungsprogramm
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Loyalty program
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Marketing communications
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Marketing management
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Marketingmanagement
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Mental imagery
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Mobile shopping
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Offline/online scenario
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Perceived informativeness
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Pre-purchase search
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Product review
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Kim, Jung-Hwan
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Kim, Minjeong
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Lin, Tom M. Y.
1
Lu, Kuan-yi
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Park, Minjung
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Wu, Jia-jhou
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Yoo, Jungmin
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing
5
Journal of retailing and consumer services
2
Advanced technologies management for retailing : frameworks and cases
1
British journal of management : BJM
1
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
1
Economics letters
1
Frontiers of business research in China : selected publications from Chinese universities
1
International journal of consumer studies
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Longer lasting products : alternatives to the throwaway society
1
The journal of industrial economics
1
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ECONIS (ZBW)
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Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
The effects of visual information in eWOM communication
Lin, Tom M. Y.
;
Lu, Kuan-yi
;
Wu, Jia-jhou
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10009571582
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