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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Einzelhandel"
~subject:"Viral marketing"
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Einzelhandel
Viral marketing
Product information
5
Produktinformation
5
Consumer behaviour
3
Konsumentenverhalten
3
Virales Marketing
3
Information behaviour
2
Informationsverhalten
2
Mobile Business
2
Mobile business
2
Online retailing
2
Online-Handel
2
USA
2
United States
2
Augmented reality
1
Consumer behavior
1
Consumer confusion
1
Dienstleistungsqualität
1
Digital retailing
1
Information sources
1
Internet
1
Kaufentscheidung
1
Kundenbindungsprogramm
1
Loyalty program
1
Marketing communications
1
Marketing management
1
Marketingmanagement
1
Mental imagery
1
Mobile shopping
1
Offline/online scenario
1
Perceived informativeness
1
Pre-purchase search
1
Product review
1
Purchase decision
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Purchase intention
1
Retail trade
1
Service quality
1
Taiwan
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Virtual reality
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3
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Kim, Jung-Hwan
1
Kim, Minjeong
1
Lee, Hyun-hwa
1
Lin, Tom M. Y.
1
Lu, Kuan-yi
1
Ma, Yoon Jin
1
Park, Minjung
1
Wu, Jia-jhou
1
Yoo, Jungmin
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
9
Information systems research : ISR
5
Journal of retailing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing and consumer services
4
International journal of hospitality management
3
Journal of internet commerce
3
Management information systems : mis quarterly
3
Electronic commerce research
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business economics and management
2
Journal of marketing communications
2
Advanced technologies management for retailing : frameworks and cases
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business & information systems engineering
1
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
1
Economics letters
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of management and marketing research : IJMMR
1
International journal of retail and distribution management
1
International journal of services technology and management
1
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
1
Journal of agricultural & food industrial organization
1
Journal of behavioral decision making
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of contemporary marketing science
1
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Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
The effects of visual information in eWOM communication
Lin, Tom M. Y.
;
Lu, Kuan-yi
;
Wu, Jia-jhou
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10009571582
Saved in:
3
Consumer perceptions of online consumer product and service reviews : focusing on information processing confidence and susceptibility to peer influence
Lee, Hyun-hwa
;
Ma, Yoon Jin
- In:
Journal of research in interactive marketing : …
6
(
2012
)
2
,
pp. 110-132
Persistent link: https://www.econbiz.de/10009630758
Saved in:
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