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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Social media marketing"
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Search: subject_exact:"Advertising effects"
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Konsumentenverhalten
Social media marketing
Advertising effects
34
Werbewirkung
34
Internet marketing
27
Online-Marketing
27
Consumer behaviour
25
Advertising
18
Werbung
17
Social Web
13
Social web
13
Brand management
6
Markenführung
6
Social media advertising
6
USA
6
United States
6
Emotion
5
Facebook
5
Online retailing
5
Online-Handel
5
Viral marketing
5
Virales Marketing
5
Brand image
4
Internet advertising
4
Markenimage
4
Online advertising
4
Computerspiel
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Marketing management
3
Marketingmanagement
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Social networking sites
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Video game
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Website
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Cognition
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Comparison
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Consumer behavior
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Cultural identity
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E-commerce
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Electronic Commerce
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Bright, Laura F.
2
Lepkowska-White, Elzbieta
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Yoon, Hye Jin
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Balsubramanian, Siva K.
1
Boateng, Henry
1
Boostrom, Robert
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Brandt, Alan
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Brettel, Malte
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Ceylan, Aylin
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Feng, Zhuzhu
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Gangadharbatla, Harsha
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Groff, Yuni
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Ha, Young
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1
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Im, Hyunjoo
1
Joo, Jinho
1
Kader, Mohammad Shahidul
1
Kaltcheva, Velitchka D.
1
Kim, Jiyoung
1
Kim, Seeun
1
Kožuh, Ines
1
Laverie, Debra A.
1
Lee, Seung Hwan Mark
1
Lee, Yoon-Joo
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Lennon, Sharron J.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
135
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
52
Journal of advertising : official publication of the American Academy of Advertising
47
Marketing letters : a journal of research in marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Journal of marketing research : JMR
39
European journal of marketing : EJM
33
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Marketing : ZFP ; journal of research and management
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Cogent business & management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research
15
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ECONIS (ZBW)
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1
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
2
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
3
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
4
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
5
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
6
More is not necessarily better : an inverted U-shaped relationship between positively framed attributes and advertising effectiveness
Niu, Yongge
;
Feng, Zhuzhu
;
Niu, Yixuan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 453-469
Persistent link: https://www.econbiz.de/10014313481
Saved in:
7
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
8
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
9
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
10
Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao
;
Kader, Mohammad Shahidul
;
Kim, Seeun
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
Saved in:
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