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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Konsumentenverhalten"
~subject:"Online advertising"
~subject:"Social media marketing"
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Konsumentenverhalten
Online advertising
Social media marketing
Advertising effects
34
Werbewirkung
34
Internet marketing
27
Online-Marketing
27
Consumer behaviour
25
Advertising
18
Werbung
17
Social Web
13
Social web
13
Brand management
6
Markenführung
6
Social media advertising
6
USA
6
United States
6
Emotion
5
Facebook
5
Online retailing
5
Online-Handel
5
Viral marketing
5
Virales Marketing
5
Brand image
4
Internet advertising
4
Markenimage
4
Computerspiel
3
Marketing management
3
Marketingmanagement
3
Social networking sites
3
Video game
3
Website
3
Cognition
2
Comparison
2
Consumer behavior
2
Cultural identity
2
E-commerce
2
Electronic Commerce
2
Interactivity
2
Internet
2
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Article
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English
26
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Bright, Laura F.
2
Lepkowska-White, Elzbieta
2
Yoon, Hye Jin
2
Balsubramanian, Siva K.
1
Boateng, Henry
1
Boostrom, Robert
1
Brandt, Alan
1
Brettel, Malte
1
Ceylan, Aylin
1
Feng, Zhuzhu
1
Fennis, Bob Michaël
1
Fransen, Marieke
1
Gangadharbatla, Harsha
1
Groff, Yuni
1
Ha, Young
1
Hao, Andy
1
Hatzithomas, Leonidas
1
Huang, Xiao
1
Huang, Yan
1
Humphrey, William F. <Jr.>
1
Im, Hyunjoo
1
Joo, Jinho
1
Kader, Mohammad Shahidul
1
Kaltcheva, Velitchka D.
1
Kim, Jiyoung
1
Kim, Seeun
1
Kožuh, Ines
1
Laverie, Debra A.
1
Lee, Seung Hwan Mark
1
Lee, Yoon-Joo
1
Lennon, Sharron J.
1
Logan, Kelty
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Lopez, Alyssa
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Meyers, Yuvay Jeanine
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Milne, George R.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
136
Journal of marketing communications
132
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Cogent business & management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
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1
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
2
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
3
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
4
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
5
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
6
More is not necessarily better : an inverted U-shaped relationship between positively framed attributes and advertising effectiveness
Niu, Yongge
;
Feng, Zhuzhu
;
Niu, Yixuan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 453-469
Persistent link: https://www.econbiz.de/10014313481
Saved in:
7
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
8
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
9
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
10
Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao
;
Kader, Mohammad Shahidul
;
Kim, Seeun
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
Saved in:
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