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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Markenführung"
~subject:"Relationship marketing"
~subject:"Tourismusmarketing"
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Markenführung
Relationship marketing
Tourismusmarketing
Brand image
5
Brand management
5
Internet marketing
5
Markenimage
5
Online-Marketing
5
Brand equity
4
Social Web
4
Social web
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Consumer behaviour
3
Konsumentenverhalten
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Social media marketing
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Beziehungsmarketing
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Confidence
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Social networking sites
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Vertrauen
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Branding
1
Consumer behavior
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Consumer behavior internet
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Consumer loyalty
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Consumer-based brand equity
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E-commerce
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Electronic Commerce
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Electronic commerce
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Facebook
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Internet
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Marketing management
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Marketingmanagement
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Online branding
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Soziales Netzwerk
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Structural equation modeling
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Video marketing
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Bhatt, Anil
1
Chahal, Hardeep
1
Chinelato, Flavia Braga
1
Dąbrowski, Dariusz
1
Gonçalves Filho, Cid
1
Jung, Sojin
1
Kananukul, Chawanuan
1
Rana, Arunima
1
Rani, Anu
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Rani, Leela
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Schivinski, Bruno
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Souki, Gustavo Quiroga
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Watchravesringkan, Kittichai
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
49
The journal of product & brand management
37
The journal of brand management : an international journal
33
Journal of retailing and consumer services
23
Cogent business & management
16
International journal of hospitality management
15
European journal of marketing : EJM
13
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Asia Pacific journal of marketing and logistics
8
Journal of marketing
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Administrative Sciences : open access journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
Journal of travel and tourism marketing
6
AMS review : official publication of the Academy of Marketing Science
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
International marketing review
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
The marketing review
5
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ECONIS (ZBW)
5
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1
Sharing is entertaining : the impact of consumer values on video sharing and
brand
equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
2
How trust moderates social media engagement and
brand
equity
Chahal, Hardeep
;
Rani, Anu
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
Saved in:
3
A classificatory scheme for antecedents of the sources of "online
brand
equity
"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
4
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
5
The impact of brand communication on
brand
equity
through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
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