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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Online consumer behaviour"
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Online consumer behaviour
E-commerce
38
Electronic Commerce
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Consumer behaviour
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Online retailing
26
Online-Handel
26
Internet marketing
16
Online-Marketing
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Internet
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Social Web
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Retail trade
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Customer satisfaction
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Distribution channel
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Interactivity
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Kundenzufriedenheit
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Online consumer behavior
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Vertriebsweg
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Customer experience
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Dienstleistungsqualität
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Marketing management
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Marketingmanagement
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Service quality
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Virtual reality
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Channel management
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Channels
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Consumer behaviour internet
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Electronic commerce
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Arcand, Manon
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Foster, Tim
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Guo, Tengfei
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Kannan, P. K.
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Kulkarni, Gauri
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Lee, Jennifer JooYeon
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Li, Geng
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Ma, Zecong
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Styvén, Maria
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Electronic commerce research
1
European journal of innovation management
1
International journal of retail & distribution management
1
Review of economics and political science : REPS
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ECONIS (ZBW)
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1
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
2
Does product display quantity increase purchase intention? : the mediation of diminished pain of payment
Guo, Tengfei
;
Zhong, Shiquan
;
Wang, Xuelian
;
Li, Geng
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012880168
Saved in:
3
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
4
Impulse buying tendencies among online shoppers in Sweden
Styvén, Maria
;
Foster, Tim
;
Wallström, Åsa
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011813332
Saved in:
5
Consumer characteristics as drivers of online information searches
Gallant, Isabelle
;
Arcand, Manon
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10011699246
Saved in:
6
"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia
;
Sandberg, Birgitta
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
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